Do you frequently discuss enhancing your company's website's position in search results? Do you obsess over ranking first on Google for a specific phrase so you can attract targeted traffic to your website? If your website isn't on the first page of Google, do you know how to find out where it ranks?
Now, we can say with some certainty that you answered "Yes" to the first two inquiries. What about the final, though?
SEO is the first step in a comprehensive marketing strategy to boost online visibility, and CMOs are under constant pressure to demonstrate the return on investment of digital marketing.
For a company to have a strong online presence, SEO (search engine optimization) is crucial. A single keyword or group of words (known as a "long-tail") might influence whether or not a client clicks on a link to your website or even finds you at all after doing a Google search, from catchphrases to keywords.
Read on to find out how to verify and monitor your website's rating on Google (and obtain even more advanced data if you want it!) for those of you who hope to one day achieve the enormous feat of being on the first page of Google.
Finding Your Website's Position in Google Search
Finding out how your website compares to that of your competitors is rather simple. By entering the search terms you wish to rank for into Google's search bar, you might perform a conventional Google search. However, we actually don't suggest this approach due of the manual nature of the task. Additionally, because Google search results are dynamic, using this strategy will only provide you a broad notion of where your website stands.
Numerous tools are available that can deliver a more thorough and accurate picture in a more effective and automatic procedure. But a lot of these instruments are pricey. You also have the option of using Google Search Console, which is accurate and totally free.
An accurate method to determine your website's Google ranking in 6 steps is available for free.
To find out how your website is performing on Google, you literally DON'T need to purchase or utilise a fancy rank checker programme since Google WILL TELL YOU. The following organic ranking information is provided by Google's Search Console (formerly known as Google Webmaster Tools):
which search terms brought up and led to your site
the typical position for a certain query or page
how many clicks were made to your page
trends over time for these metrics
1.INSTALL THE SEARCH CONSOLE
We apologise, but Search Console won't be able to give you any insights right away if it wasn't already set up. But putting it together is simple. Utilize your Google account to sign in to Search Console. Insert a property (aka your website domain). The next step is to authenticate your website. This is simple to accomplish using a variety of techniques:
adding HTML code to the site's head tag
Google Analytics verification after uploading an HTML file
The SEO Yoast plugin for WordPress sites makes it simple to incorporate HTML code.
2. GO TO THE DASHBOARD FOR THE PERFORMANCE REPORT [ALREADY FAMILIAR? FOR MORE ADVANCED INFORMATION, GO TO STEP 3]
Average Position, CTR, and the following metrics:
You can quickly check how many hits and impressions your website is getting over a given period of time. Additionally, you'll be able to examine the average position and click-through rate (CTR) for your entire website. On the four boxes at the top, click (Total Clicks, Total Impressions, Average CTR, and Average Position). The information in the table and chart below will be turned on and off by clicking on them.
Various dates
A "Date" button is located at the top. The new Search Console gives you access to 16 months of data, depending on when you added the Search Console code on your website. You can compare things like July to June or the current three months to the three months before. You can use this function to assess the evolution of your website's pages. To change the date range, click the pencil.
Queries
You'll find a table with the following tabs if you scroll below the chart: Queries, Pages, Countries, Devices, and Search Appearance. You can find all the queries that your website is appearing for under the "Queries" section. The table will also display the number of clicks and impressions each query received, the CTR, and the average position your website ranks for each query.
3. DATA FILTERING
You can filter your data using the following criteria: Search Type, Date, Page, Query, Country, and Device. To edit a filter, click on it. To add another filter to your data, click the + symbol. Multiple filters can be active at once.
Search Type: You may have noticed that you have the choice to examine image and video search results when conducting a Google search. The search type filter will sort information about your website and its pages according to results from standard web searches, video searches, and picture searches.
Date: The new Search Console gives you access to 16 months of data, as was mentioned in Step 2. You can choose the time span you wish to look at using the data range filter. You can even compare periods of time, such as July to June or the current three months to the three months before. You can use this function to assess the evolution of your website's pages.
Page:Want to know how a particular page or set of pages are doing? Employ the page filter. You might choose to filter by:
URLs with the phrase "I want to display all my services" in them "/services" is in the URLs of my service pages. When filtering, I would check for URLs that had the word "services" or URLs that did not contain that word (for example, I don't want to look at blog data even though my website has a section for blog posts). If I wanted to view a certain page, I would filter by URLs without the word "blog" or by a specific URL. I would type the exact URL of that website.)
The data in the chart and the table below will show information for just those filtered once you apply this filter.
Queries:Want to see where your website stands generally for a particular keyword or collection of closely related keywords? Utilize the search filter. You might choose to filter by:
Inbound marketing, online marketing, internet marketing, and digital marketing are all topics covered by the queries on my website. In order to gain a general understanding of how my website performs for this wider category, I'll use inquiries that contain the word "marketing."
I don't want brand name searches to bloat my data, therefore I exclude those from my queries. I'll exclude information pertaining to "Yokel Local" inquiries.)
I want to know how my website performs and ranks for the extremely specific search term "where does my website rank in google," for example. For additional information on this, see to Step 4.
Country: If your firm is local or only operates within a single nation, I advise filtering by that nation. If your company operates internationally, you can filter your results to check how your website is doing in each country.
Device: enables data filtering by tablet, desktop, and mobile.
4. Determine the website ranking for a specific keyword using the query filter.
As described in Step 3, you can use a query filter to ascertain:
What position does your website typically rank for a term if your website is displayed for it on Google? (if it ranks at all)
Which web pages on your site are ranked for that term (It may not be your homepage ranking for that keyword, which may be just fine)
How many times that search result shown your website? (impressions)
How many individuals who searched for that topic then clicked on to your website (clicks)
The CTR's purpose
What must you do, then?
Choose a precise keyword. I'd like to know, for instance, how my website does for the search term "where does my website rank in Google Search."
Put a query filter in place. Use the precise query "where does my website rank in Google Search" for this specific example.
choosing a data range Choose the time period you want to study. If you want to see if you are getting better over time, choose a comparison.
Access the Table below the chart by clicking on and choosing the Pages section. You will see which pages (if any) rank for that term, the average position for the time period you chose, the number of clicks and impressions that were made, and the what CTR is.
5. USE A PAGE FILTER TO SEE WHAT KEYWORDS YOUR HOMEPAGE RANKS FOR IN GOOGLE.
You should also find out for whatever additional keywords your homepage is ranked. Take these actions:
Any Page or Query filters should be removed.
Put a Page filter on. Enter the URL for your homepage using the "URL is exactly" criteria.
Decide on a date range. Choose the time period you want to study. If you want to see if you are getting better over time, choose a comparison.
Access the Table underneath the graphic and choose the Queries section. You can see the search terms that Google is displaying your homepage for. Additionally, it will provide you with a breakdown of each query, including clicks, impressions, CTR, and the average position for the chosen time frame.
6.[FURTHER ADVANCED] IDENTIFY OTHER PAGES THAT ARE DRIVING TRAFFIC AND ANALYZE THEIR PERFORMANCE
Keep in mind that there are other "doors" customers can use to access your website; even if your homepage likely handles the bulk of website traffic. Here's how to identify other Google-driven web pages:
Any Page or Query filters should be removed.
In the table below the graphic, select the Pages section.
Find a page that receives a lot of clicks other than the homepage.
In the table, select that page by clicking. Your data will automatically be subject to a Page filter as a result.
Navigate to the table's Queries tab. Review the search terms that Google is displaying this page for. You can learn about people's intentions and desires from the queries. Now consider whether your page is satisfying these queries.
You may be wondering how to improve your website now that you are aware of where it ranks.
It's critical to understand your website's position in search engine rankings. You must identify the technical on-page components that can be harming the ranking of your web page. You can improve the user experience for site visitors once you fix these. Then, you may improve your website's optimization for the keyword you want to target in order to draw in quality visitors—and hopefully, customers and brand advocates. In the end, the success of your business in the new economy depends on your website's capacity to convert visitors into consumers.
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